Best Product Packaging
Be yourself; Everyone else is already taken.— Oscar Wilde.
While the product or service we sell as a brand may be the most important factor in defining the brand’s success, product packaging plays a huge role in the success of sales and can even influence how consumers view the product itself. Because of this, it is very beneficial to dedicate considerable time to creating and choosing a design that best represents our brand and the product in a way that resonates with the target audience. Here are eight tips on how to choose an incredible design for your product packaging.
Understand our target market
Understanding who we are selling the product to is perhaps the first step in designing effective packaging. There are various questions to keep in mind, such as whether our target is predominantly male or female, where they buy the product, what information they consider when looking for products, how packaging influences decisions, and more. These questions will influence color palette, packaging shape, and other elements.
Choose packaging that makes sense for the physical product
It is important to select packaging that aligns with where the product will be sold and what product is inside. Some products, such as glass items or liquids, may need a little extra protection to ensure that they reach the consumer intact. This may involve a more durable package or padding on the inside of the package. Consider a size and shape that is transported easily and is reasonable for the product and where it will be sold.
Make it clear what you are selling
The package design should clearly convey what the product is and shouldn’t display misleading information or images. If using images, use an image that depicts the product accurately. If we sell organic coconut milk, non-GMO cereal, or a vegan clothing item, then make those details clear, as they can set you apart from competition. The package design should convey the value of what is inside.
Make the packaging easy to open
Packaging that is difficult to open can cause headaches and may even result in damage to the product inside. This may hurt the reputation of the product and decrease the likelihood of repurchases. Make the package simple to open, whether that be a ‘tear here’ tab or an easy-twist cap. If the product requires a little extra security in the packaging, make the open method obvious or consider putting directions on the packaging.